The fourth annual British Tourism Week (BTW) takes place from 15 – 21 March 2010. His Royal Highness the Prince of Wales will once again be Patron for this series of inter-related events, which aims to raise local, regional, national and international awareness of the size, value and importance of Britain’s £114 billion visitor economy.

BTW 2009 saw over 200 events take place across the country, culminating with the inaugral Best of Britain and Ireland Travel Trade Forum and a new two-day consumer show. Building upon this success, BTW 2010 will highlight the contribution made by businesses large and small, public and commercial, and aims to galvanise the commitment of organisations and individuals to further improve and develop the industry.

Illuminating Hadrian’s Wall is a flagship event of British Tourism Week.

For more information visit http://www.britishtourismweek.com